With over 25 years experience IpsoFacto’s investment approach is designed with the private investor in mind.
By value investing we mean finding investments which are cheap relative to the market. There are a number of academic studies that suggest that over the long term a value approach to investing is successful.
The importance of a system
Our approach is methodical and objective. We look at how your money should be invested between the major asset classes of Cash, Bonds and Equities. This ‘asset allocation’ decision can be the most important investment choice.
We are not trying to be smarter than many highly paid analysts or predict the investment landscape. IpsoFacto Investor philosophy is that the future is uncertain and that to think you can be 100% right about investing is dangerous.