About IpsoFacto Investor


Watch our short video about IpsoFacto Investor.

IpsoFacto Investor is an online investment advisory service. We believe in empowering individuals to manage their own investments by offering rational and coherent advice.

Get our recommendations and access to our research without the high costs of a financial advisor.

Founded by David Liddell MA ACA ACSI in 2012, IpsoFacto Investor is regulated by the Financial Conduct Authority.

We provide the individual investor with templates and up-to-date actionable advice. For more information please visit our FAQs.

Our Membership subscription only costs £10 per month, a fraction of what you would pay a wealth manager. We also offer a two month free trial.

“We are empowering private investors to make intelligent decisions.”

David LiddellDavid Liddell

David read History at Cambridge University and has ACA (Chartered Accountant) and Investment Management Certificate qualifications. He also achieved a CISI Qualification, with a Level 4 Diploma in Investment Advice.

He had a long career in the City being finance director of Guinness Flight, Investec Asset Management, Panmure Gordon and investment manager at Investec, where he was part of the successful team managing Temple Bar Investment Trust. He worked in the investment trust sector for twelve years.

David has been an active private investor, managing his own pension fund since 1996. As such he brings together City insight and know how, accounting expertise and nous and academic analysis, with real private client investing experience.

David Liddell winning FCA award from CISI

David Liddell winning the 2014 award for outstanding achievement in the FCA Regulation and Professional Integrity exam from CISI