Sensible online investment advice for the private investor.

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Investment Advice

online investment advice for the private investor from IpsoFacto InvestorEverything the DIY private investor needs in one place. IpsoFacto Investor is regulated by the FCA and is here to be your investment companion with online investment advice. Take advantage of our FREE two month trial and then join our Full Membership at just £10 a month.

Investment expertise from David Liddell, an Investors Chronicle Top 100 Funds panelist.

Call us on 01273 400237 if you would like to discuss this service.

Investment Performance Factsheet

Four advised portfolios to cover all your investment objectives. Choose from:

  • Managed Income
  • Capital Accumulation
  • Balanced
  • Flexible

Choose the objective that suits your needs. We update you regularly with how the portfolios are positioned so you can benefit from their investment performance.

Five ways you can benefit from IpsoFacto Investor:

  • Cut the cost of investment advice. Our superior long term performance comes at a very reasonable price
  • Be in control. Our advice is regular, transparent and totally focused on investment return
  • Stay informed. Our monthly newsletter and free investment guides keep you in touch with financial and investment matters
  • Health check your investments. Our free investment portfolio review gives an expert’s view of how your investments are positioned
  • Seize your financial destiny. Our financial planning questionnaire and expertise can help you meet your investment objectives

Sort out your Finances with a FREE Investment Portfolio Review

Investment Performance

We have been providing recommended investment portfolios since 2012. To download our investment performance click on the Factsheet below.

Investment Trusts

investment trust guide for online investment advice

We have particular expertise in Investment trusts. These can provide a low cost means to achieve a large spread of investment exposure, with some of the best investment managers. Click below to see our free guide.

The FREE IpsoFacto Investor Investment Trust Guide is available here.


We want to make sure this site is completely transparent and suitable for you. That is why we are offering a FREE two month trial of our online investment advice. No Obligations. No Commitments. Sign up for your FREE trial NOW and receive:

  • Asset allocation advice between shares, bonds and cash
  • Advised shares, investment trusts and bonds
  • Monthly investment newsletter, with financial information, analysis and data
  • Regular updates on investment matters and access to our research
  • Income, International, Contrarian and Alternative Portfolios

Then Join Our Growing Membership For Just £10 a month

Follow our advice and use our research to give yourself the best chance of long term investment success.

IpsoFacto Ltd is a regulated company. We are entirely independent and not a trading platform. We are focused solely on UK investment advice. Our aim is to provide the advice to enable investors to manage their own investments. We can give general investment advice and guidelines, but we cannot, currently, answer questions specific to an individual’s own portfolio.