Sensible online investment advice for the private investor.

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Investment Advice

IpsoFacto InvestorCut the cost of investment advice; be in control; stay informed; health check your investments and seize your financial destiny. Whether you are an experienced DIY investor or an investment beginner you can benefit from our investment advice. We are here to be your investment companion. IpsoFacto Investor is regulated by the FCA. Take advantage of our FREE two month trial. Then join our Full Membership at just £10 a month.


Investment expertise from David Liddell, an Investors Chronicle Top 100 Funds panelist

Five ways you can benefit from IpsoFacto Investor

  • Cut the cost of investment advice. Our superior long term performance comes at a very reasonable price.
  • Be in control. Our advice is regular, transparent and totally focused on investment return.
  • Stay informed. Our monthly newsletter and free investment guides keep you in touch with financial and investment matters.
  • Health check your investments. Our free investment portfolio review gives an expert’s view of how your investments are positioned.
  • Seize your financial destiny. Our financial planning questionnaire and expertise can help you meet your investment objectives.

Sort out your Finances with a FREE Investment Portfolio Review

Investment Performance

We have been providing recommended investment portfolios since 2012. For our strong investment performance click on the link below.

View our latest Investment Performance.


Investment Trusts

investment trust guide

We have particular expertise in Investment trusts. These can provide a low cost means to achieve a large spread of investment exposure, with some of the best investment managers. Click below to see our free guide.

The FREE IpsoFacto Investor Investment Trust Guide is available here.


We want to make sure this site is completely transparent and suitable for you. That is why we are offering a FREE two month trial of our online investment advice. No Obligations. No Commitments. Sign up for your FREE trial NOW and receive:

  • Asset allocation advice between shares, bonds and cash
  • Advised shares, investment trusts and bonds
  • Monthly investment newsletter, with financial information, analysis and data
  • Regular updates on investment matters. Access to our research
  • Income, International, Contrarian and Alternative Portfolios

Then Join Our Growing Membership For Just £10 a month

Follow our advice and use our research to give yourself the best chance of long term investment success.

IpsoFacto Ltd is a regulated company. We are entirely independent and not a trading platform. We are focused solely on UK investment advice. Our aim is to provide the advice to enable investors to manage their own investments. We can give general investment advice and guidelines, but we cannot, currently, answer questions specific to an individual’s own portfolio.